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Performance marketing works when advertisers connect with either agencies or publishers to design and place advertisements for their company on any number of performance marketing channels — social media, search engines, videos, embedded web content, and more. Instead of paying for an advertisement in the traditional way, these advertisers pay based on how well their ad performs, by measuring number of clicks, impressions, shares, or sales.

Performance marketing is digital marketing and advertising strategy in which a firm only pays when a certain outcome is achieved. This might be a fresh lead, a sale, or any other consequence agreed upon between the advertiser as well as the business.



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Performance marketing is a digital marketing strategy that’s driven by results. It’s ideal for companies that are looking to reach their audience at scale, because payment is based on how users interact with the content.

Performance marketing refers to a form of digital marketing in which brands only pay marketing service providers after their business objectives have been met or when specific actions have been taken, such as a click, sale, or lead. In other words, it is performance-based marketing.

Performance marketing works when advertisers connect with either agencies or publishers to design and place advertisements for their company on any number of performance marketing channels — social media, search engines, videos, embedded web content, and more. Instead of paying for an advertisement in the traditional way, these advertisers pay based on how well their ad performs, by measuring number of clicks, impressions, shares, or sales.

The term performance marketing was coined shortly after the advent of pay-per-click (PPC) advertising, starting with banner (display) ads and Google AdWords (now Google Search Ads).


Advertisers put their ads on a given channel (see more on top performance marketing channels below), and then pay based on how that ad performs. There are a few different ways to pay when it comes to performance marketing:

  1. Cost Per Click (CPC)

    ‍Advertisers pay based on the number of times their ad is clicked on. This is a good way to drive traffic to your site.

  2. Cost Per Impression (CPM)

    ‍Impressions are essentially views of your ad. With CPM, you pay for every thousand views (so if 25,000 people view your ad, for example, you’d pay your base rate times 25).

  3. Cost Per Sales (CPS)

    ‍With CPS, you only pay when you make a sale that was driven by an ad. This system is also commonly used in affiliate marketing.

  4. Cost Per Leads (CPL)

    ‍Much like cost per sale, with CPL you pay when someone signs up for something, like an email newsletter or webinar. CPL generates leads, so you can follow up with customers and drive sales.

  5. Cost Per Acquisition (CPA)

    ‍Cost per acquisition is similar to CPL and CPS but is more general. With this structure, advertisers pay when consumers complete a specific action (which could include making a sale, sharing their contact information, visiting your blog, etc.).



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Performance marketing and SEO are two different digital marketing strategies that businesses can use to increase their online presence and drive traffic to their websites. While both approaches aim to increase traffic and conversions, they differ in several ways.

SEO (Search Engine Optimization) is a long-term strategy that aims to improve a website’s organic visibility on search engines like Google. The goal is to optimize a website’s content and structure to make it more appealing to search engines, thereby ranking higher in search results and driving more organic traffic to the site. SEO involves keyword research, content creation, on-page optimization, link building, and technical optimization, among other things.

Performance marketing, on the other hand, is a more immediate approach that focuses on driving targeted traffic to a website through paid advertising. With performance marketing, businesses pay only for the results they get, such as clicks, conversions, or impressions, rather than the number of ads they display. Performance marketing can include a range of advertising channels, including search ads, display ads, social media advertising, and affiliate marketing.

One of the key differences between the two approaches is their time horizon. SEO is a long-term investment that requires patience and persistence, as it can take several months to see results. Performance marketing, on the other hand, can yield immediate results, as businesses can start seeing traffic and conversions as soon as their ads go live.

Another significant difference is the level of control businesses have over their traffic. With SEO, businesses rely on search engines to drive traffic to their sites, and while they can optimize their content and structure, they ultimately have little control over how their site appears in search results. With performance marketing, businesses have more control over the audience they target, the ads they create, and the messages they convey, which can result in more targeted and effective campaigns.

Ultimately, the choice between SEO and performance marketing will depend on a business’s goals, budget, and timeline. For businesses looking for immediate results, performance marketing may be the way to go, while those looking for long-term growth and sustainability may prefer to invest in SEO. Many businesses choose to use both approaches together, combining the immediate results of performance marketing with the long-term benefits of SEO.

SEO and performance marketing are two different strategies that businesses can use to drive traffic and conversions to their websites. While they differ in their approach and timeline, both can be effective ways to increase online visibility and grow a business’s digital presence.


We cover all bases when it comes to performance marketing. From creative designing to conversion, we specialize in every aspect of performance marketing services for generating sales and revenue for your business, no matter the industry. Here are our core areas of expertise:

  1. Creating Tailor-Made Performance Marketing Strategy

    ‍ Performance marketing requires strategy, and we at Adapts Media house a highly efficient team of experts adept at creating tailor-made digital marketing strategies. We implement a multi-channel approach, utilizing various online strategies and channels to reach a highly focused audience and convert leads into paying consumers. Our strategy primarily involves a mix and match of content marketing, social media marketing, search engine marketing, email marketing, and targeted sales campaigns.

  2. Search engine Optimization

    ‍An average customer still turns to a search engine like Google whenever they look for a product or service or are looking for a new vendor. Therefore, your company must be visible on SERP at the exact moment when a potential client is looking for a company like yours. We at Digitalleworld.com ensure that your business website is always on top of SERP and has traffic flowing to the product(s) or service(s) pages.

  3. PPC – Pay Per Click

    ‍Our PPC services are aimed at generating high-quality leads in a short span of time. Our professionals at Digitalleworld.com put in a lot of research while developing a PPC strategy to ensure you always achieve the highest possible ROI.

    We ensure to analyze relevant keywords, group them into “Ad teams,” and construct optimized landing pages with the goal of lead generation, knowledge capture, and conversion. We ensure to track and measure the effectiveness of your live campaigns so that your marketing budget never goes in vain.

  4. Website Conversion Optimization

    ‍Many companies create complex and expensive websites without considering the possible return on investment (ROI) that the site should generate. As a result, several websites underperform.

    With Digitalleworld.com's performance marketing service, we tend to make it easier to bring these types of websites to life by offering a transparent conversion-based design and strategy. Whether you require an e-commerce website or a simple website representing the ethos of your business, we’ll work with you to create the most appealing website aimed at generating conversions.

  5. Partnership marketing

    ‍It includes affiliate marketing and influencer marketing. This is a collaboration between an advertiser and publisher on mutually beneficial terms. Advertisers usually pay for sales, leads acquired, downloads, app installs, etc. Providing an affiliate with a special link lets advertisers identify the source of ROI, hence, determine the most profitable strategies.

  6. Email Marketing

    ‍Although not often considered under the umbrella of performance marketing, email campaigns can be performance-driven as well. Marketers may test different subject lines, content, and calls to action, analyzing the open rates, click-through rates, and conversion rates to optimize the campaign's performance.

  7. Display Advertising

    ‍Advertisers pay for banner ads to be displayed on websites relevant to their product or service. These are often paid per impression (CPM), click (CPC), or acquisition (CPA).


We use both creativity and valuable data to create unique plans. Our work covers many areas of marketing, such as pay-per-click ads, making websites more accessible to find, advertising on social media, collaborating with partners, and more. No matter if you’re just starting out or a well-known brand, our customised solutions fit your goals and budget perfectly.


  1. We Begin the Game

    ‍We start working on your project right away, using months of strategy in your initial appraisal and proposal. You obtain quick gains and long results that don’t take a long time to comprehend.

  2. Data-Centric

    ‍Data is the core of everything we do. As a data-driven digital marketing agency, we help businesses across industries acquire and apply our knowledge in data-driven digital strategies to increase sales.

  3. ROI Driven

    ‍We plan and conduct marketing strategies with the purpose of delivering the highest possible return on investment to each client we serve.

  4. We Offer Only the Best

    ‍Our Google PPC agency strategically raises or lowers your keyword bids to optimally spend your Google ads budget. If needed, we can also help you set smart/automated bidding for your ad campaigns. We continuously analyze keyword performance and adjust bids to maximize click-through rates, quality scores, and conversion rates.

Our high-performance marketing strategies range from branding to SEO, PPC, email marketing, and a lot more. Our process is designed to assess each client’s unique needs and work together to establish a strategy that will help you achieve your goals. Schedule a consultation with your experts today for a custom performance marketing strategy for your business!

Benefits of working with us:
  • Data-Driven Strategies
  • Creative and Innovative Solutions
  • Experience and Expertise
  • Adaptability and Flexibility
  • Client-Centric Approach
  • Focus on Results
  • Build Strategy & Campaign
  • Optimize, Grow, Repeat
Partner marketing is one of the most cost-efficient performance marketing channels to boost mobile user growth and engagement. So, consider adding it to diversify your marketing mix and boost ROI.

In this performance marketing model, as an advertiser, you’d work with a partner network or program that serves as an intermediary between you and the publishers. The network offers you access to their publisher’s inventory.

As it’s a performance-based media buying model, you are not paying for clicks or views, but for tangible results in the form of target activities performed by real users. Usually, the partner programs that do best have an established brand and online presence on several performance marketing channels, with an engaged audience. Partner marketing is especially appealing in specific verticals like gaming. That’s why advertisers generate 15 to 30% of their sales through partners.

Choosing the ideal performance marketing channels, combined with the right advertising formats and high-impact content and creatives, will help you attract the right audience and increase ROI.

Assessing the performance of marketing channels is crucial as it will help you learn which marketing campaigns are doing well and which ones are not giving you good results. With the help of purpose-built performance marketing platforms like us it’s easier than ever to continually monitor, track and optimize campaigns in real-time across and have visibility over your omnichannel campaign attribution.



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We want our client to grow and get satisfied, we strongly believes that your growth is our growth.

We have kept PAY PER MONTH or EMI module for payment so you do not worry for the payments, just concentrate on the business.

Talk with our expert team to get complete understanding of the services.

Resellers you can also call and have a business tie up.

Want to know more? Email us on digitalleworld@yahoo.com, digitalleworld@gmail.com now and we would be happy to assist you!







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At Digitalleworld.com, we are committed to delivering a full suite of internet marketing services that meet our client’s immediate needs and help pave the way for long-term success in an ever-evolving digital world. We aim to be your trusted partner in this journey, providing expert guidance, innovative solutions, and unwavering support at every step.

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